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Your Shopify dashboard says you did $200K last month. Amazing, right? But when you check your bank account, there’s somehow less money than before. Between platform fees, refunds, inventory costs, and sales tax across fifteen states, the math doesn’t add up. And you’re not alone – this is the reality for most e-commerce founders once […]
The New Financial Playbook for Scaling DTC Brands Profitably in 2025 Why Growth Alone Isn’t Enough in 2025 In today’s ecommerce landscape, growing revenue is no longer the full picture. The brands that are truly winning in 2025 are mastering their margins, not just scaling their top line. With acquisition costs climbing, tariffs inflating landed […]
5 Ways to Bring Financial Clarity to Your eCommerce Business Is your eCommerce business making strategic decisions based on flawed financial data? At CFO Expertise, we helped one client grow from $8 million to $25 million in annual revenue simply by improving their financial clarity. Here’s how you can do the same. […]