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Online shopping is growing rapidly. Global online retail sales jumped from $1.3 trillion in 2014 to $4.4 trillion in 2023 and are projected to hit $6.8 trillion by 2028. This growth rate brings massive opportunity, but also complexity for every e-commerce business. More channels. Faster demand swings. Longer cash cycles. Higher pressure on inventory and […]
Most ecommerce founders are flying blind without realizing it. Not because they lack data, but because their Chart of Accounts wasn’t built for how online brands actually make money. For ecommerce brands, this matters even more than any founder can realize. When the Chart of Accounts is poorly structured, it masks margin issues, distorts cash […]
The real struggle for an e-commerce business isn’t fewer sales; it’s making financial decisions without enough context. You might see revenue growth, but cash still feels tight. Inventory keeps expanding, yet margins don’t seem to improve. Marketing spend is increasing, but profitability stays the same. These problems don’t occur because of execution; they are visibility […]
Online shopping takes up a big chunk of global retail. For instance, in 2025, it accounted for 20.5% of worldwide retail sales, and it’s projected to reach 22.5% by 2028. Considering this pace, orders tend to pop up everywhere, on Shopify, Amazon, and Etsy. However, payouts don’t match, fees slip through unnoticed, and taxes vary […]
Your Shopify dashboard says you did $200K last month. Amazing, right? But when you check your bank account, there’s somehow less money than before. Between platform fees, refunds, inventory costs, and sales tax across fifteen states, the math doesn’t add up. And you’re not alone – this is the reality for most e-commerce founders once […]
The New Financial Playbook for Scaling DTC Brands Profitably in 2025 Why Growth Alone Isn’t Enough in 2025 In today’s ecommerce landscape, growing revenue is no longer the full picture. The brands that are truly winning in 2025 are mastering their margins, not just scaling their top line. With acquisition costs climbing, tariffs inflating landed […]
5 Ways to Bring Financial Clarity to Your eCommerce Business Is your eCommerce business making strategic decisions based on flawed financial data? At CFO Expertise, we helped one client grow from $8 million to $25 million in annual revenue simply by improving their financial clarity. Here’s how you can do the same. […]