Many financial projections for startups miss founder pay and inventory deposits. Here’s how to build a 3-year model that holds up to investor questions.
How to Build an Omnichannel Ecommerce Strategy That Protects Your Margin
Most omnichannel ecommerce strategy advice counts revenue. Learn the margin test I run before a Shopify brand adds Amazon, wholesale, or retail channels.
Amazon Ecommerce Strategy Built on What You Keep
Build an Amazon ecommerce strategy around what each unit keeps after fees, ads, storage, and payout timing. Then decide what role the channel should play.
SaaS CFO vs Ecommerce CFO: What Actually Transfers to a DTC Brand
A SaaS CFO knows ARR and churn, but can they model inventory, landed cost, and cash tied up in POs? See what transfers to a DTC brand and what to test.
CFO Dashboard: The One-Page View I Build for Ecommerce Brands
In the Federal Reserve’s 2024 Small Business Credit Survey, 51% of small employer firms named uneven cash flows as a financial challenge. Even more, 56%, said paying operating expenses was a challenge. Most of those owners had plenty of data. What they were missing was one page that told them whether they could afford next […]
Ecommerce Dashboard: How I Build One That Matches Your Books
Does your ecommerce dashboard say you just had a record month, while your bank balance tells a very different story? You’re not imagining the gap. Most dashboards are built to show what the store sold and what the ads reported. Very few are built to show what you kept. Revenue sits at the top in […]
D2C Fulfillment: The True Cost Per Order and How to Cut It
FedEx list rates go up an average of 5.9% on January 4, 2027, according to FedEx’s own rate change notice. The surcharge tables move on the same day. Your “free shipping over $50” banner won’t move at all. Neither will the prices your customers already know. So every carrier increase, every heavier box, and every […]
Ecommerce Profit Margins: What Is Healthy and How to Fix Yours
The average general retailer in the US keeps about 5.6 cents of net profit from every dollar of sales. That figure comes from NYU Stern’s January 2026 margin data, and it surprises most of the founders I show it to. Most ecommerce founders know their gross margin to the decimal. Far fewer know what an […]
D2C Ecommerce Software: How I Choose a Stack That Pays Back
Most founders choose D2C ecommerce software the way they choose a new pair of running shoes. They compare features, read a few reviews, and buy what everyone else seems to be wearing. I look at software from the other side of the ledger. Every tool in your stack is a recurring cost, and every tool […]
DTC Ecommerce Growth: How Fast Your Brand Can Afford to Grow
How fast can your brand grow before the bank account starts to push back? Most founders never ask that question. They ask how fast they can grow sales, set an aggressive target, and find out about the cash problem around month four. As I put it on LinkedIn: “You hit $2M, push hard to get […]