Reliable Amazon CFO services for serious sellers

We offer highly touted Amazon CFO services built for 7-8 figure brands selling on Amazon. Gain financial clarity & scale smarter.

Reliable & actionable

Why brands on Amazon choose CFO Expertise

Hey, I’m Jarrod Souza. I’ve been offering Amazon CFO services for 5+ years and I’ve been a CFO for big names like Michael Hyatt for 15+. I’ve seen the ins and outs of 7-8 figure brands selling on Amazon that I’ll bring to your finances.

By working with CFO Expertise, you’re getting access to the top talent in Ecommerce finance for Amazon stores. Our Amazon CFO services handle your finances from A to Z so you can scale smarter based on real data.

We’re solely focused on servicing Ecommerce & D2C brands selling primarily on Shopify and Amazon with revenue of $1M to $50M+ per year. If you’re an Ecommerce or D2C brand selling on Amazon, we’re the perfect fit. 

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Years of industry experience

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Revenue advised on

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Ecommerce brands serviced

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Helped clients save

The Amazon problem

Where Amazon money goes missing

Strong sales in Seller Central can still leave you short on cash. These are the three gaps I see most in Amazon books.

01

Payouts that don't match the books

Amazon pays out on its own schedule, net of fees and refunds. We record each sale in the month you earned it, so your monthly profit follows real performance instead of the payout calendar.

02

Margin that disappears after fees

Referral, fulfillment, storage and ad costs come out of every unit. We count all of them before calling anything profit.

03

Cash locked in inventory

In my experience, inventory cash leaves 30 to 120 days before the sale. We build your forecast around reorder timing, so you see what a big purchase order does to cash before you place it.

Financial analysis

Monthly financial performance review

CFO insights for growth and optimization of your Amazon store. An expert set of finance eyes on your Ecommerce finances every month.

  • Identify growth opportunities
  • Eliminate expensive waste
  • Forecast a realistic future
Financial analysis

Monthly financial performance review

CFO insights for growth and optimization of your Amazon store. An expert set of finance eyes on your Ecommerce finances every month.

  • Identify growth opportunities
  • Eliminate expensive waste
  • Forecast a realistic future
Finance dashboard

Custom Ecommerce CFO dashboard

All your Ecommerce & Amazon financial metrics in one place. Data to make smarter growth decisions while selling on Amazon.

  • Revenue, expenses, profits, trends
  • Amazon specific growth metrics
  • Growth rates & comparisons
Finance dashboard

Custom Ecommerce CFO dashboard

All your Ecommerce & Amazon financial metrics in one place. Data to make smarter growth decisions while selling on Amazon.

  • Revenue, expenses, profits, trends
  • Amazon specific growth metrics
  • Growth rates & comparisons
Amazon accounting

Reliable and accurate monthly bookkeeping

Our Amazon CFO services include Ecommerce accounting and bookkeeping for your Amazon store handled for you by finance experts.

  • Books delivered by the 10th each month
  • Dedicated Ecommerce bookkeeper & accountant
  • Accrual Ecommerce accounting
Amazon accounting

Reliable and accurate monthly bookkeeping

Our Amazon CFO services include Ecommerce accounting and bookkeeping for your Amazon store handled for you by finance experts.

  • Books delivered by the 10th each month
  • Dedicated Ecommerce bookkeeper & accountant
  • Accrual Ecommerce accounting

Unit math

What one Amazon sale leaves you

Seller Central shows the sale price. Here’s one unit traced to what you actually keep, using round numbers.

A $40 sale becomes $9 of contribution margin, the money left to pay for overhead and profit. Your fees depend on category, size and storage time, so we run this with your real numbers every month.

ONE UNIT SOLD · USD
Revenue from one Amazon FBA sale

$40

Deduction
Amount
Left
Amazon referral fee
−$6
$34
FBA fulfillment fee
−$6
$28
Storage and other Amazon fees
−$1
$27
Landed product cost
−$10
$17
Ad spend per unit sold
−$8
$9
What you actually keep
$9

Scope

What's in scope, and what stays out

One flat monthly retainer covers the core work. Anything outside it gets quoted up front, before we start.

In scope

Out of scope

4 simple steps to get started

Our Amazon CFO services are easy to learn about, apply for, qualify, and get under way. Simply Book a Call to start the process.

1. Speak with us

Book a time for a free consultation. We'll analyze your Amazon finances together.

2. Review your quote

We'll build a custom proposal for your Amazon store to achieve your financial goals.

3. Sign and start

Accept the proposal, add a payment method, and start our streamlined onboarding process.

4. Work with your CFO

Receive ongoing financial advice, accounting, and bookkeeping for your Amazon store.

Your team

Who does the work, and in which systems

Your finance team

Systems we work in

Amazon
Shopify
QuickBooks Online
NetSuite
Xero
At onboarding we ask for access to your accounting software, bank and card accounts, and Seller Central. Slack is available on the Growth and Enterprise plans.

A top notch CFO you can trust

Brands are raving about our Amazon CFO services. We're on a mission to help 100s of Amazon sellers. Will you be next?

An absolute godsend for our business. Has completely transformed visibility into our analytics.
Danielle Gronich

ClearSTEM

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Increase in customer growth rate

It was a big jump...a big investment and I honestly wish I could go back and tell myself to do it sooner.
Kat Receveur

Gold Hinge

$ 0 k

Saved in operational costs

With their expertise, we’ve finally gained the clarity and consistency to confidently navigate our financials.
Brian Bogert

Brian Bogert Companies

+ 0 %

Increase in company revenue

Before you book

Questions Amazon sellers ask first

Do you prepare our tax returns?

No. We don’t do tax work. Your CPA works to keep your tax bill down, and we work on making you more profitable. Both roles check each other.

Our bookkeeper already knows Amazon. Why add a CFO?

Clean books tell you what happened last month. We use them to decide what happens next: how hard to push ad spend, when to reorder, and where to set prices.

We sell on Shopify too. Can you handle both?

Yes. Both channels go into one set of books, and we can break out margin by channel on your dashboard.

Compare your options

A fractional CFO, an in-house CFO or a bookkeeper

How the three common setups handle the numbers an Amazon seller decides on.
Fractional CFO (us)
In-house CFO
Bookkeeper
Cost structure
Flat monthly fee
Salary, bonus and benefits
Billed by the hour or month
Margin after Amazon fees and ads
On your dashboard monthly
Depends on the person
Rarely reported
Cash plan around reorders
Built into our forecasting
Usually
Not covered
Monthly close
Books ready by the 10th
Set internally
Varies
Exit preparation
Strategy in the retainer
Usually
Not covered
Tax returns
Your CPA
Your CPA
Sometimes
Insights & answers

FAQs about our Amazon CFO services

Find answers to the most common questions Amazon sellers are asking before hiring us.

If you're an Ecommerce or D2C brand selling primarily on Amazon and/or Shopify, our Amazon CFO services were built specifically for you. We have 10+ years of experience catering to Ecommerce CFO needs and we hold that as our primary focus when helping companies. We're entrepreneurs ourselves so we understand what it's like to scale companies and we apply that first-hand knowledge to helping with your finances.

Most DTC and Ecommerce brands selling on Amazon pay between $3k–$10k per month depending on the complexity and scope of CFO work. The right way to look at it is ROI: a good Amazon CFO service should save you multiples of their fee by preventing mistakes, improving cash flow, and unlocking growth. That's what we aim for at CFO Expertise for all our Amazon store clients.

Our Amazon CFO services include accrual-based financials by the 10th of the month, complete with a full KPI dashboard. The finance dashboard includes COGS, contribution margin, CAC, LTV, payback, shipping costs, and overhead trends (depending on what package you sign up for). We'll meet with you to review the financials, provide insights for future growth, and make suggestions based on the data. In addition, we take on financial projects as they come up for one-time fees on top of your monthly package. 

This depends on the Amazon CFO package that you sign up for. For the majority of our clients, we meet 1-4+ times each month to review financials and work on special projects. For our most basic package, there aren't any scheduled meetings each month. Instead, you receive a monthly video walkthrough of your dashboard from your CFO. Additional meetings can always be purchased for a one-time fee.

At CFO Expertise, we cater primarily to high-growth Ecommerce and DTC brands doing $1M–$50M+ in revenue that sell on Amazon and/or Shopify and need financial clarity and cash flow discipline. Our Amazon CFO services are most ideal for founders who are great at sales and brand-building, but want a strategic partner to connect finance, marketing, and ops.

Yes, of course! A high percentage of our Ecommerce clients are scaling toward acquisition or private equity. We help you clean up financials, structure your data room, maximize EBITDA, and model valuations. The goal is simple: make you look bulletproof to buyers.

Related services

Other ways we work with brands

Shopify brands

Finance support for stores where repeat buyers and paid social drive growth.

Multichannel ecommerce

For brands selling across several storefronts and marketplaces at once.

Part-time CFO leadership

How a fractional CFO engagement runs and what it replaces.

Plans

Compare the three monthly plans by meetings, communication and deliverables.
Get started today

Book a free consultation

We'll analyze your finances together and see if it's a good fit.

A trustworthy CFO service committed to growing your Amazon store and helping you make smarter financial decisions.

Jarrod Souza

Founder & CEO