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Discover a wealth of finance materials built for 7-8 figure Ecommerce & D2C brands. Written by Jarrod Souza, a CFO with 15+ years experience.
5 Ways to Bring Financial Clarity to Your eCommerce Business Is your eCommerce business making strategic decisions based on flawed financial data? At CFO Expertise, we helped one client grow from $8 million to $25 million in annual revenue simply by improving their financial clarity. Here’s how you can do the same. […]
About the author Jarrod Souza is the founder and CFO of CFO Expertise, where he leads finance for ecommerce and DTC brands scaling into eight figures. Over 15+ years in the seat, including as CFO of Michael Hyatt and Company, he has sat on both sides of the CFO interview table. He is not a […]
About the author Jarrod Souza is the founder of CFO Expertise and leads the firm’s client work as its CFO. He has spent 15+ years in the finance seat, including as CFO of Michael Hyatt and Company, and now partners with ecommerce and DTC brands scaling into eight figures on forecasting, margins, and cash. He […]
About the author Jarrod Souza is the CFO and founder behind CFO Expertise. His 15+ years in finance leadership include the CFO chair at Michael Hyatt and Company, and today he runs the numbers for ecommerce and DTC brands in the multi-million-dollar range. He works as an operator rather than a CPA, wiring financial data […]
About the author Jarrod Souza founded CFO Expertise and leads its client work as CFO. Across 15+ years in the seat, including as CFO of Michael Hyatt and Company, he has run finance for ecommerce and DTC brands scaling into eight figures. He is not a CPA; his background is operating and finance leadership, with […]
About the author Jarrod Souza is the founder of CFO Expertise. He has spent 15+ years as a CFO, including as CFO of Michael Hyatt and Company. Earlier, he scaled a golf ecommerce brand from about $4 million to $43 million as its finance operator. Today, he helps 7 to 8-figure ecommerce and DTC brands […]
About the author I am Jarrod Souza, founder of CFO Expertise. I have spent 15 plus years as a CFO, including as CFO of Michael Hyatt and Company, and I now help 7 and 8 figure ecommerce and D2C brands get financial clarity, forecast with confidence, and scale profitably. I live in Franklin, Tennessee. Most […]
Research suggests that only around 5% of buyers are actively in the market at any given time. That’s why growth depends on making the most of every marketing dollar and understanding which efforts drive revenue. That’s easier said than done. Shopify, Google Ads, Meta, and email platforms all generate their own reports, leaving you with […]
What if you knew what your customers were likely to buy before they placed an order? Being able to anticipate customer behavior changes how you plan inventory, allocate marketing budgets, and prepare for growth. With historical reports, you can only understand what happened, but with predictive analytics, you can plan the future of your business. […]
Every ecommerce brand needs a marketing budget. The challenge with building an ecommerce marketing budget is deciding how much to spend, where to allocate it, and how to know whether that investment is producing the right results. The answer goes beyond industry averages and percentage-based formulas. A good budget reflects your growth goals, acquisition strategy, […]
About the author I’m Jarrod Souza, and I run CFO Expertise as its founder and lead fractional CFO. Across 15 plus years as a CFO, including as CFO of Michael Hyatt and Company, I learned that revenue only counts once you can see the margin sitting underneath it. Today I help 7 and 8 figure […]
Give us a call or fill in the form below and we will contact you. We endeavor to answer all inquiries within 24 hours on business days.