The Bureau of Labor Statistics puts the 2025 median pay for financial managers at $166,570 a year. Accountants and auditors come in at $83,680. That gap of nearly double tells you these are two different jobs. Founders still lump them together. “My CPA handles the finance side” is one of the most common lines I […]
CRO vs CFO: What Each Role Owns and Which to Hire First
One of the brands we work with had a month that looked like a record. Revenue hit $2M, and every marketing target came in on plan. Then we closed the books. As I later summed it up on LinkedIn: “$2M in revenue. Every marketing target hit. $108K loss.” Fulfillment costs had crept up, returns ran […]
D2C Ecommerce Strategy That Scales Without Breaking Your Margin
A founder came to us running a $4M brand where cash was always tight. Sales were growing, the ads were working, and the bank account still felt like it was one bad month from empty. We slowed them down for 60 days first. We cleaned up the books, fixed inventory timing, and found $180K sitting […]
CFO Interview Questions for Your Ecommerce Brand
About the author Jarrod Souza is the founder and CFO of CFO Expertise, where he leads finance for ecommerce and DTC brands scaling into eight figures. Over 15+ years in the seat, including as CFO of Michael Hyatt and Company, he has sat on both sides of the CFO interview table. He is not a […]
Fractional CFO Hourly Rate: What Ecommerce Brands Pay
About the author Jarrod Souza is the founder of CFO Expertise and leads the firm’s client work as its CFO. He has spent 15+ years in the finance seat, including as CFO of Michael Hyatt and Company, and now partners with ecommerce and DTC brands scaling into eight figures on forecasting, margins, and cash. He […]
What a Tech CFO Does for an Ecommerce Brand
About the author Jarrod Souza is the CFO and founder behind CFO Expertise. His 15+ years in finance leadership include the CFO chair at Michael Hyatt and Company, and today he runs the numbers for ecommerce and DTC brands in the multi-million-dollar range. He works as an operator rather than a CPA, wiring financial data […]
How to Hire a CFO for Your Ecommerce Brand
About the author Jarrod Souza founded CFO Expertise and leads its client work as CFO. Across 15+ years in the seat, including as CFO of Michael Hyatt and Company, he has run finance for ecommerce and DTC brands scaling into eight figures. He is not a CPA; his background is operating and finance leadership, with […]
When to Hire a CFO for Your Ecommerce Brand
About the author Jarrod Souza is the founder of CFO Expertise. He has spent 15+ years as a CFO, including as CFO of Michael Hyatt and Company. Earlier, he scaled a golf ecommerce brand from about $4 million to $43 million as its finance operator. Today, he helps 7 to 8-figure ecommerce and DTC brands […]
Ecommerce Analytics Tools That Connect Data to Profit
Most founders treat analytics as a tools problem. Buy the right platform, connect the data, and the answers are supposed to appear. In the brands we work with, the tools are rarely the issue. The real gap is knowing which numbers to trust and what to do once you see them. I have sat across […]
Ecommerce Marketing Analytics for High-Growth Brands
Research suggests that only around 5% of buyers are actively in the market at any given time. That’s why growth depends on making the most of every marketing dollar and understanding which efforts drive revenue. That’s easier said than done. Shopify, Google Ads, Meta, and email platforms all generate their own reports, leaving you with […]