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Discover a wealth of finance materials built for 7-8 figure Ecommerce & D2C brands. Written by Jarrod Souza, a CFO with 15+ years experience.
5 Ways to Bring Financial Clarity to Your eCommerce Business Is your eCommerce business making strategic decisions based on flawed financial data? At CFO Expertise, we helped one client grow from $8 million to $25 million in annual revenue simply by improving their financial clarity. Here’s how you can do the same. […]
Have you ever thought about why some D2C brands seem to grow effortlessly while others struggle, even when they have similar products and ad spend? The difference lies in how they use data. The D2C market is booming, with direct-to-consumer sales projected to reach $595.19 billion by 2033. Yet most brands still make decisions based […]
Ever wonder why so many D2C brands hit big in sales but sometimes struggle to stay afloat? In fact, 70–85% of direct-to-consumer brands don’t make it past their third year. And among those that fail, 32% run out of cash while chasing aggressive growth. Many of these brands were selling well; what they didn’t have […]
Did you ever ask yourself why your ecommerce revenue is growing while the profits don’t seem to be growing in the same manner? Many online sellers struggle with the same dilemma: sales look good on paper, but the real financial picture remains unclear. That’s where a well-structured profit and loss statement comes in. For ecommerce […]
Online shopping is growing rapidly. Global online retail sales jumped from $1.3 trillion in 2014 to $4.4 trillion in 2023 and are projected to hit $6.8 trillion by 2028. This growth rate brings massive opportunity, but also complexity for every e-commerce business. More channels. Faster demand swings. Longer cash cycles. Higher pressure on inventory and […]
Most ecommerce founders are flying blind without realizing it. Not because they lack data, but because their Chart of Accounts wasn’t built for how online brands actually make money. For ecommerce brands, this matters even more than any founder can realize. When the Chart of Accounts is poorly structured, it masks margin issues, distorts cash […]
The real struggle for an e-commerce business isn’t fewer sales; it’s making financial decisions without enough context. You might see revenue growth, but cash still feels tight. Inventory keeps expanding, yet margins don’t seem to improve. Marketing spend is increasing, but profitability stays the same. These problems don’t occur because of execution; they are visibility […]
Online shopping takes up a big chunk of global retail. For instance, in 2025, it accounted for 20.5% of worldwide retail sales, and it’s projected to reach 22.5% by 2028. Considering this pace, orders tend to pop up everywhere, on Shopify, Amazon, and Etsy. However, payouts don’t match, fees slip through unnoticed, and taxes vary […]
Your Shopify dashboard says you did $200K last month. Amazing, right? But when you check your bank account, there’s somehow less money than before. Between platform fees, refunds, inventory costs, and sales tax across fifteen states, the math doesn’t add up. And you’re not alone – this is the reality for most e-commerce founders once […]
Every ecommerce founder hits the point where growth starts to outpace control. Cash flow tightens, inventory swings, and reports become noise instead of insight. That’s the signal you need more than bookkeeping, you need strategic financial leadership to turn complexity into clarity and steer your next stage of growth. A fractional CFO gives you exactly […]
Your business is growing. That’s the good news. The not-so-good news? Your spreadsheets are a mess, you’re not sure if you’re actually profitable, and making big financial calls feels like guesswork. Sound familiar? That’s where a fractional CFO comes in. Think of it as having a seasoned finance pro in your corner, guiding strategy, keeping […]