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Discover a wealth of finance materials built for 7-8 figure Ecommerce & D2C brands. Written by Jarrod Souza, a CFO with 15+ years experience.
5 Ways to Bring Financial Clarity to Your eCommerce Business Is your eCommerce business making strategic decisions based on flawed financial data? At CFO Expertise, we helped one client grow from $8 million to $25 million in annual revenue simply by improving their financial clarity. Here’s how you can do the same. […]
Your Shopify dashboard says you did $200K last month. Amazing, right? But when you check your bank account, there’s somehow less money than before. Between platform fees, refunds, inventory costs, and sales tax across fifteen states, the math doesn’t add up. And you’re not alone – this is the reality for most e-commerce founders once […]
Every ecommerce founder hits the point where growth starts to outpace control. Cash flow tightens, inventory swings, and reports become noise instead of insight. That’s the signal you need more than bookkeeping, you need strategic financial leadership to turn complexity into clarity and steer your next stage of growth. A fractional CFO gives you exactly […]
Your business is growing. That’s the good news. The not-so-good news? Your spreadsheets are a mess, you’re not sure if you’re actually profitable, and making big financial calls feels like guesswork. Sound familiar? That’s where a fractional CFO comes in. Think of it as having a seasoned finance pro in your corner, guiding strategy, keeping […]
Your revenue is climbing, but you can’t figure out why profits aren’t following. Your accountant closes the books on time, but you still don’t know what decisions to make next. This is the moment most founders realize they need more than bookkeeping; they need strategic finance. Enter fractional CFOs. The thing is, not all fractional […]
The New Financial Playbook for Scaling DTC Brands Profitably in 2025 Why Growth Alone Isn’t Enough in 2025 In today’s ecommerce landscape, growing revenue is no longer the full picture. The brands that are truly winning in 2025 are mastering their margins, not just scaling their top line. With acquisition costs climbing, tariffs inflating landed […]
Financial Impact Analysis: How Trump’s Tariffs Affect DTC Brand Economics Financial Impact Analysis: How Trump’s Tariffs Affect DTC Brand Economics As financial leaders for growing businesses, CFOs must stay ahead of policy changes that impact cost structures and financial projections. The recent implementation of Trump’s tariff policies presents significant financial considerations for direct-to-consumer (DTC) brands, […]