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Jarrod Souza is the Owner of CFO Expertise. He helps 7-8 figure Ecommerce & D2C brands get financial clarity, set realistic growth goals, and forecast the future. He's been a CFO for large names like Michael Hyatt over the past 15+ years. He lives in Nashville, Tennessee.
The New Financial Playbook for Scaling DTC Brands Profitably in 2025 Why Growth Alone Isn’t Enough in 2025 In today’s ecommerce landscape, growing revenue is no longer the full picture. The brands that are truly winning in 2025 are mastering their margins, not just scaling their top line. With acquisition costs climbing, tariffs inflating landed […]
Financial Impact Analysis: How Trump’s Tariffs Affect DTC Brand Economics Financial Impact Analysis: How Trump’s Tariffs Affect DTC Brand Economics As financial leaders for growing businesses, CFOs must stay ahead of policy changes that impact cost structures and financial projections. The recent implementation of Trump’s tariff policies presents significant financial considerations for direct-to-consumer (DTC) brands, […]
5 Ways to Bring Financial Clarity to Your eCommerce Business Is your eCommerce business making strategic decisions based on flawed financial data? At CFO Expertise, we helped one client grow from $8 million to $25 million in annual revenue simply by improving their financial clarity. Here’s how you can do the same. […]