Most founders choose D2C ecommerce software the way they choose a new pair of running shoes. They compare features, read a few reviews, and buy what everyone else seems to be wearing. I look at software from the other side of the ledger. Every tool in your stack is a recurring cost, and every tool […]
DTC Ecommerce Growth: How Fast Your Brand Can Afford to Grow
How fast can your brand grow before the bank account starts to push back? Most founders never ask that question. They ask how fast they can grow sales, set an aggressive target, and find out about the cash problem around month four. As I put it on LinkedIn: “You hit $2M, push hard to get […]
CPA vs CFO: Which One Your Ecommerce Brand Actually Needs
The Bureau of Labor Statistics puts the 2025 median pay for financial managers at $166,570 a year. Accountants and auditors come in at $83,680. That gap of nearly double tells you these are two different jobs. Founders still lump them together. “My CPA handles the finance side” is one of the most common lines I […]
CRO vs CFO: What Each Role Owns and Which to Hire First
One of the brands we work with had a month that looked like a record. Revenue hit $2M, and every marketing target came in on plan. Then we closed the books. As I later summed it up on LinkedIn: “$2M in revenue. Every marketing target hit. $108K loss.” Fulfillment costs had crept up, returns ran […]
D2C Ecommerce Strategy That Scales Without Breaking Your Margin
A founder came to us running a $4M brand where cash was always tight. Sales were growing, the ads were working, and the bank account still felt like it was one bad month from empty. We slowed them down for 60 days first. We cleaned up the books, fixed inventory timing, and found $180K sitting […]
CFO Interview Questions for Your Ecommerce Brand
About the author Jarrod Souza is the founder and CFO of CFO Expertise, where he leads finance for ecommerce and DTC brands scaling into eight figures. Over 15+ years in the seat, including as CFO of Michael Hyatt and Company, he has sat on both sides of the CFO interview table. He is not a […]
Fractional CFO Hourly Rate: What Ecommerce Brands Pay
About the author Jarrod Souza is the founder of CFO Expertise and leads the firm’s client work as its CFO. He has spent 15+ years in the finance seat, including as CFO of Michael Hyatt and Company, and now partners with ecommerce and DTC brands scaling into eight figures on forecasting, margins, and cash. He […]
What a Tech CFO Does for an Ecommerce Brand
About the author Jarrod Souza is the CFO and founder behind CFO Expertise. His 15+ years in finance leadership include the CFO chair at Michael Hyatt and Company, and today he runs the numbers for ecommerce and DTC brands in the multi-million-dollar range. He works as an operator rather than a CPA, wiring financial data […]
How to Hire a CFO for Your Ecommerce Brand
About the author Jarrod Souza founded CFO Expertise and leads its client work as CFO. Across 15+ years in the seat, including as CFO of Michael Hyatt and Company, he has run finance for ecommerce and DTC brands scaling into eight figures. He is not a CPA; his background is operating and finance leadership, with […]
When to Hire a CFO for Your Ecommerce Brand
About the author Jarrod Souza is the founder of CFO Expertise. He has spent 15+ years as a CFO, including as CFO of Michael Hyatt and Company. Earlier, he scaled a golf ecommerce brand from about $4 million to $43 million as its finance operator. Today, he helps 7 to 8-figure ecommerce and DTC brands […]