Rated 5 stars by D2C brands
Trusted reviews from Ecommerce founders & CEOs
Browse customer reviews and testimonials from D2C and Ecommerce brands generating 7-8 figures in revenue. Still have questions? Reach out and we'll be in touch quickly.


Reliable & reviewed
An Ecommerce CFO
trusted by 25+ brands
Hey, I’m Jarrod Souza. Longtime CFO for eCommerce brands and big names like Michael Hyatt. My goal is to optimize your finances and reach your profitability goals.
At CFO Expertise, we specialize in helping you understand your financials better so you can scale more efficiently. We combine our expert CFO knowledge with custom Ecommerce finance dashboards.
We’re dedicated to Ecommerce & D2C brands selling primarily on Shopify and Amazon with revenue of $1M to $50M+ per year. We’re experts in Ecommerce financials from our 10+ years of experience.








A top notch CFO loved by owners
Read all testimonials from our 7-8 figure Ecommerce & D2C brand founders. Learn what it will be like working with us at CFO Expertise.
An absolute godsend for our business. Has completely transformed visibility into our analytics.

Danielle Gronich
ClearSTEM
It was a big jump...a big investment and I honestly wish I could go back and tell myself to do it sooner.

Kat Receveur
Gold Hinge
With their expertise, we’ve finally gained the clarity and consistency to confidently navigate our financials.

Brian Bogert
Brian Bogert Companies
Their attention to detail not only gave us accurate insights, but it also improved the health of our financial records.

Victor Velazquez
Whitelabeled Media
CFO Expertise helps you know what levers to pull, which verticals to spend money in, and why you’re doing it.

Mike Lee
Soul CBD
If your business is at the point where you need next level financial expertise, Jarrod is your guy! Without doubt, one of the best fractional hires I've made.

Mike Palagonia
Hello Skin Care
The team is always responsive, and their process has been easy to implement from the start.

Michael Schreiber
Fused Media
They really help to get the financials together to make decisions for an Ecommerce company with rapid growth.

Josh Felber
Biolongevity Labs
I have worked with Jarrod and his team for the past 2 and half years and they are top notch at every level.

Justin Willits
Maven Consulting
Now we aren’t flying blind and know exactly aif we are on track or not each month, and where we need to focus.

Jared Johnson
Real Estate
My CPA firm has sent many clients to CFO Expertise as I know they will always be well taken care of.

G. Alvarado
Allworth Financial
Since starting with Jarrod , my agency has exploded in revenue from $7,000/mo to $23,000+/mo.

Mikel Zaremba
Mikel James Digital
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Need help with your eCommerce finances? Let’s chat.
A trusted CFO service committed to scaling your Ecommerce brand and helping you make smarter moves based on your financials.
Jarrod Souza
Founder & CEO
