Trusted by D2C Founders

Weekly Finance insights for fast-growing eCommerce founders

Every week, Jarrod Souza breaks down one real CFO-level lesson from inside 25+ Shopify and DTC brands.

Margins, cash flow, CAC, exit prep. No fluff. Real advice from the CFO trenches.

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Read by founders at ClearSTEM, BURLEBO, Gold Hinge, Xtrema, and 100+ other DTC brands.

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An Ecommerce CFO
trusted by 25+ brands

Hey, I’m Jarrod Souza. Longtime CFO for eCommerce brands and big names like Michael Hyatt. My goal is to optimize your finances and reach your profitability goals.

At CFO Expertise, we specialize in helping you understand your financials better so you can scale more efficiently. We combine our expert CFO knowledge with custom Ecommerce finance dashboards.

We’re dedicated to Ecommerce & D2C brands selling primarily on Shopify and Amazon with revenue of $1M to $50M+ per year. We’re experts in Ecommerce financials from our 10+ years of experience.

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Years of industry experience

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Revenue advised on

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Ecommerce brands serviced

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Helped clients save

You deserve a top notch CFO

Take control of your growth with a finance partner that understands the eCommerce business model.

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An absolute godsend for our business. Has completely transformed visibility into our analytics.
Danielle Gronich

ClearSTEM

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Increase in customer growth rate

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It was a big jump...a big investment and I honestly wish I could go back and tell myself to do it sooner.
Kat Receveur

Gold Hinge

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Saved in operational costs

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With their expertise, we’ve finally gained the clarity and consistency to confidently navigate our financials.
Brian Bogert

Brian Bogert Companies

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Increase in company revenue

Ideal for $1M to $50M+ brands

Confidently navigate the financial aspects of Ecommerce growth. Whether that’s profit margins, funding, or exiting.

View case studies

Gaining financial visibility to scale faster & more profitably

We show you exactly where money’s going and how it’s working. With clear visibility, scaling stops being guesswork and becomes a roadmap to profitable growth.
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Forecasting accurately to ensure financial growth & funding

We build forecasts you can trust—covering inventory, cash flow, and marketing spend. That clarity fuels smart growth and attracts the right funding.
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Preparing and exiting your Ecommerce business

We prepare the financials buyers care about—clean books, margins, and cash flow. That’s how you sell stronger and maximize your multiple.
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