Customer Lifetime Value Drives Breakeven CAC Mastery
Successful DTC brands on Shopify make smart decisions about growing their customer base through profitability analysis. Let’s explore why Customer Lifetime Value (CLV) and breakeven Customer Acquisition Cost (CAC) are game-changers for businesses aiming to thrive. CLV focuses on maximizing the value of each customer over time, building long-term relationships that keep customers coming back. […]